Flexible Electronics News

Avery Dennison Launches Optica Portfolio for Supply Chain

The portfolio combines RFID smart labels, the atma.io connected product cloud, other software, in-field hardware, and technical support.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison announced the launch of Optica, its first full-service portfolio of end-to-end supply chain solutions, which will start by addressing a series of traceability challenges within the apparel industry. Optica draws on Avery Dennison’s decades of experience driving supply chain resilience, operational control, data transparency, and sustainability – from source to retail. The portfolio combines RFID smart labels, the atma.io connected product cloud, other industry leading softwa...

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